Table of Contents
Editorial
| The branding, marketing and embodied practice of contemporary yoga | |
| Måns Broo | 1-2 |
Articles
| Branding yoga: The cases of Iyengar Yoga, Siddha Yoga and Anusara Yoga | |
| Andrea R. Jain | 3-17 |
| Yoga in cyberspace? The web pages of yoga studios in Turku/Åbo | |
| Måns Broo | 18-26 |
| Yoga, change and embodied enlightenment | |
| Lars Jørun Langøien | 27-37 |
| Creating meaningful space: Yoga practice transforming bodily habits of 'being-in-the-world' | |
| Hanna-Leena Ylönen | 38-42 |
Book Reviews
| Book reviews | |
| Matti Rautaniemi, Sofia Sjö | 43-46 |
ISSN: 1799-3121